Perhaps "The Machine is Us/ing Us" is referring to our lack of control over the computer. Many people browse the internet and explore their computer, but do not realize how little they are actually in command. Everything that an individual does online can be traced and watched by millions of unknown strangers. This can be a very overwhelming thought to digest because it easy to forget.
Many times the primary purpose for which a person goes online is lost. There are so many distractions on the web, which we can rarely stray away from. While, the web does not possess our human thought it does tend to direct our minds towards certain areas. For example, simple Google search engines tend to result in countless responses to our simple initial inquiries. Sometimes it is a good thing, but most of the time it results in answers unrelated to what is being searched.
The web 2.0 is affecting new job applicants all over the world. Anything that is posted about an individual on-line is available to everyone. While going on a Co-op interview in Boston, the person who went before me was viewed on facebook by the Human Resource staff. While, there was nothing negative about this person, it very well could have worked against their favor.
The people already in the workforce have to be cautious as well. If an individual is acting strange at work, this may lead to research on that person. It is a simple process to find anything ever posted about someone. Therefore, people who are high up on the corporate ladder must be intelligent and weary of what is revealed about them online. Examples may include, ( inappropriate videos, pictures, quotes...).
Perhaps "we will have to rethink everything" is referring to the change in times. We are no longer in the primitive era before the computer and the internet. We must never assume and always be prepared when it comes to technology and the information it can reveal.
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